Public CPG Company Identifies Marketing Counsel For Interim Support With Legalpeople
Problem
The global consumer packaged goods market is a multi-trillion-dollar industry, with high-growth categories such as food & beverage, cosmetics, and retail. One of our clients, a public CPG company, decided to hire a Marketing Counsel to advise the Chief Marketing Officer, Chief Digital Officer, and Chief Merchandising Officer on commercial contracts.
Our client sought a candidate with both BigLaw and in-house experience drafting, reviewing, and negotiating corporate and commercial contracts and transactions. The ideal candidate must have previously worked in a Marketing Counsel role and provided business teams with advice on online advertising and marketing programs.
Result
The attorney that we brought on was a University of Virginia Law School graduate with BigLaw experience at multiple firms managing tech transactions, as well as consumer tech experience in-house at two startups.
Our client was so happy with our candidate that they offered them a full-time position after 3 months. Their standard approach, relying on their hiring team or outsourcing work to a large firm, would likely have resulted in an overflow of work or an increase in spend on external counsel. Instead, using our Interim Counsel+ services allowed them to continue their search for a permanent hire while still managing their marketing needs.